Right from the start, we knew the spotlight should be on the musical instruments, the question was just how to best represent them.
We decided that by humanizing the instruments and contriving sensual scenes between them, we could show the raw appeal of Parola’s product
The Process
Parola’s owners see music as a romantic device that connects to each person in a different way.
our design had to fit their vision. we rendered each musical instrument on its own and created a whole new ‘erotic’ world of instruments by humanizing them