Aroma's Social
Aroma is Israelis' top choice of coffee chains, and so it follows its social media should represent certain values. Aroma’s online presence is down to earth- always communicating with its community, and all content is very light-hearted and amusing.
Client
Aroma Israel
Services
Social Media Management
Mediums
The Challenge
Aroma has 150 branches in Israel and is well spreaded in Canada and NY. talking daily with a varied audience through the social platform takes careful planning months ahead, not forgetting managing real-time issues visually - with the right microcopy.
The Process
A Monthly gantt is necessary to plan ahead the right content with the exact messaging - so we've just made Aroma our best buddies for years.
The Outcome
A well-managed FB page that includes videos, graphics and fine images all mixed in a monthly strategy to maximize audience engagement.
