Aroma Capsules Fantasy

In the race to be the leading brand in the coffee capsules market, Aroma needed to one-up all competitors, using unique solutions that would distinguish the brand and establish a recognizable language for its products

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The Challenge

In the race to be the leading body in the coffee capsules market, Aroma needed to one-up all competitors, using unique solutions that would distinguish the brand and establish a recognizable look for its products
The Process

After we finished writing the script, we began gathering our references and then went on to build a storyboard, using a graphic language unique to Aroma.
When the visuals were approved we started implementing the magnificent world we’ve created into a web experience
The Outcome

A colorful quest that allows the users to choose which type of coffee capsule to explore- thus creating their own journey. Once the experience is finished, the users can simply start over and choose a different capsule, kicking off the adventure once again
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